Elevating employee attitudes
The “Power of Us” internal video promotes employee engagement for an important client-facing role through an uplifting narrative built for employees, by employees.
CHALLENGE
Bank of America’s Commercial Sales Specialists (CSSs)
play a vital role on the client team, but they lacked
clarity, structure, and recognition—impacting the overall
experience that the bank delivered for business
clients.
SOLUTION
An authentic video featuring real CSSs and their
powerful, first-person narratives woven together to tell a
larger story—inspiring new and existing employees to
recognize their value within the team and feel empowered
to deliver excellent client experiences.
• Leveraging remote production and AI editing tools to upscale video and audio quality, Sullivan created high-quality, impactful content despite logistical constraints.
• The program promoted internal engagement and clarity to help CSSs better support client-facing teams, driving long-term improvements in employee engagement.
RESULTS
Having recently launched, the program is already seeing
success in lifting CSS’ attitudes, improving role clarity,
and strengthening employee brand. The CSS “Power of Us”
video will serve as a blueprint for producing empowerment
videos for other key roles at Bank of America.