Igniting engagement by 7x
“The Power of Participation” is an event booth that combines business data and fun nostalgia into an interactive experience that sparks meaningful conversations.
CHALLENGE
At global B2B treasury events, attendees often see their
problems as complex and unpredictable, so Bank of America
wanted to show them that they understand their challenges
and are the right partner to solve them.
SOLUTION
A booth built for conversations—centered around a
larger-than-life Lite Brite that attracted eventgoers with
a treasury-focused question and a spark of nostalgia. Each
participant got to share their point-of-view about topics
impacting their business, and the larger data display
served as a colorful reflection of the collective
perspective.
RESULTS
The booth was the talk of the conference—boosting the
bank’s engagement by driving more than 1,400 attendee engagements and 7x
more sales meetings booked than the previous year at
SIBOS, one of their largest industry events.
